Mahindra Wheelers (MTWL), the 2-wheeler arm of Mahindra & Mahindra (M&M), may also shift its attention to top class bikes to force commercial enterprise in the future.
The company, which currently sells motorbike fashions (Mojo, Centuro) and three scooters (Duro DZ, Rodeo Uzo, Gusto), had a market percentage of 0.88 percent in FY2015-sixteen, consistent with SIAM records. It sold a total of one,forty four,355 devices over the past economic. In FY2014-15, MTWL’s marketplace share stood at 1.04 percent in FY2014-15 when it registered general income of 1,65,364 units.
In October 2015, Mahindra launched its first model, the Mojo, in the access-stage midsized bike phase at an introductory fee of Rs 1.fifty eight lakh (ex-showroom, Delhi). The Mojo became no longer just the enterprise’s flagship model, however become additionally an try to spruce up its logo fairness and consider value inside the marketplace.
it can be recalled that while speaking to our sister guide Autocar professional closing 12 months on the sidelines of the SIAM annual convention in New Delhi, Pawan Goenka, government director and president (automobile and farm system sectors), M&M had said: “The Mojo surely isn’t going to be some thing so as to be big quantity-getter but it will be some thing so that it will set up Mahindra as a favored logo in the -wheeler section. every so often you positioned all the right portions together but it would not come together thoroughly. but in this case, the engine, the ride, the driveability, and the consolation, everything has come across very well and i’m very hopeful that Mojo will do wonders for our emblem.”
The single-cylinder, liquid-cooled, 295cc Mojo controlled to garner cumulative sales of more than 500 gadgets until March 2016, besides fetching decent opinions from the industry and customers. experts say that whilst the Mojo can be an amazing travelling option many of the other models on this charge variety, the version has succeeded in getting capability clients to speak approximately it.
speaking approximately M&M’s two-wheeler business and its future course, Goenka stated, “the two-wheeler business has been very difficult for us. we are revising our strategies to drive this commercial enterprise. The Mojo has been a shiny mild for us, and we trust that that phase (Mojo magnificence of motorcycles) can be the proper section for us to be focusing upon in the destiny.”
in line with market analysts, at the same time as MTWL may roll out versions of an current platform to drive commercial enterprise underneath its -wheeler umbrella, the enterprise may not commercially release an entirely new product platform all through the ongoing monetary.